Task. A small employment law firm needs to look calm and exact, the way a client wants a solicitor to be.
Solution. H and K share one stem and are cut from the same serif as the firm's name, joined into a single SVG outline. One yellow highlighter mark is allowed per page, only on the fact that matters most, for example the claim deadline of three months minus one day.
Delivered. A logo sheet with the mark in three colours, a business card, an A4 flyer as a print PDF with 3 mm bleed and crop marks, and a guide with colours, fonts and what not to do. The final CMYK conversion is done with the print shop's profile.
In a real project: a mark built from your name and field, the stationery you actually use, and files ready for your printer and website.
