One campaign in five sizes: feed, story, link post, 300x250 and 728x90, each laid out again for its format.
Concept work for a fictional client - not client work. Spoke & Chain is an invented shop.
Task. A bike repair shop wants more tune-up bookings. The offer is simple: a tune-up in 45 minutes, and free if it takes longer.
Solution. A wheel with real three-cross spoke lacing, drawn in SVG, in cobalt with a reflective orange. Each size is laid out again for its format instead of being scaled down: the 728x90 keeps the brand and the button apart, the 300x250 says the offer in one line, and the story keeps clear of the app's buttons at the top and bottom.
Delivered. Five PNG files and an editable HTML source that renders every size.
In a real project: your offer and brand, the sizes your ad platforms need, and new variants for tests or seasons.
Describe what you need in plain words. I will tell you what it takes and whether a smaller first version would serve you better. Scoping costs nothing.
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